Content Buying Section – Tuesday, June 15 – 2:00-3:30pm

Convention Center, Room 229

Discussion topics will include business obstacles faced in 2009, how they differed from business issues confronted in the past, and how they influenced your mix and use of vendors and products. Additional topics of discussion will include the positions your senior management took in dealing with the 2009 market issues, the directives and mandates you received from senior management, the extent to which your users cooperated with you in achieving your business objectives, and how you adjusted your approach to your clients and their issues.

Speakers:
Barbara Hirsh, NERA
Bill Moore, Thomson Reuters
Brigitte Ricou-Bellan, Dow Jones & Company
Cathy Porta, PriceWaterhouseCoopers
Monica Ertel, Bain
Morten Nicholaisen, Dialog LLC

Program
listing spreadsheet & 2-page handout available on LMD wiki
Or see page 62 of the SLA 2010 Conference Guide