In the modern organization, users of your information service are no longer confined by physical location – they may be located far away from your physical library. As interaction becomes increasingly digital, new technologies and tools make it easier for us to be creative and push the bounds of the traditional library brochure, fact sheets, and “how to” guides that used to be distributed on paper. So, we want to know how you introduce, inform and promote:
- Resources within it (and how to access them)?
- The capabilities of your staff?
- The benefits of using your services?
Do you have targeted approaches to new users? What strategies do you use to turn occasional users into habitual ones? Have you created a tutorial for using your library’s electronic resources? We want to see what you’ve done! Tell us how you use social media tools to keep in touch with your clients.
The LMD Marketing Section invites contributions for our VIRTUAL SWAP-N-SHOP to take place during the LMD Breakfast at this year’s annual conference in Chicago on Wednesday, July 18, beginning at 8:00AM. We will display the fruits of your labor—the best of the best—for your colleagues to view throughout the breakfast meeting. In addition, we are asking for a one-page/single screen summary of the tools you used, how you accomplished this marketing feat, and costs associated with it. Links to your virtual brochures, tutorials, etc., will be shared with colleagues who are not able to make the meeting on the new LMD Marketing Section site .
Please let us know of your intent to contribute by using the online form. Even if you are only thinking about contributing, please complete a form so that we will know what we might expect, how much material, and what we need to do at the breakfast to make this accessible to our members.
Early Bird Special! Those who announce their participation by December 31, 2011, and follow through by delivering their final submissions to us by May 1, 2012, will be entered into a drawing to have their marketing efforts reviewed by an expert in the field. Inquiries may be sent to LMD Marketing Section co-chairs, Bethan Ruddock (Bethan.Ruddock@gmail.com) or Barbie Keiser (Barbie.Keiser@gmail.com)