Hello,

It was great to see everyone in Chicago last month!

For those who attended the SLA conference, and participated in the sessions sponsored by the LM Division, please take a few minutes to answer our short evaluation at:
http://www.surveymonkey.com/s/RWHDF3X

We will be closing the link on Friday, Aug. 31st.

Thank you,

Leadership and Management Division of the SLA

LMD-SPONSORED SESSIONS AT THE 2012 SLA CONFERENCE IN CHICAGO

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Sunday, July 15, 2012

8:00 – 11 p.m.
LMD & DKM Open House

Join your fellow division members for a party to kick off the 2012 SLA conference!

Co-Sponsoring Division: SLA Knowledge Management Division
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Monday, July 16, 2012

8:00 – 9:30 a.m.
Rapid Fire Consultant Showcase: Come One, Come All!
(Breakfast meeting)

Ticketed Event: $15/members and students, $30/non-members

Persons who are actively engaged in consulting will give a rapid fire “song and dance” about their consulting practice. Consultants will benefit from honing their value proposition in a safe and friendly atmosphere. Those who are thinking about venturing into consulting will have an opportunity to practice some essential introduction and positioning skills. Through this fun and creative communication opportunity, they can illustrate their value and the innovative insights they can bring to projects while meeting future clients for themselves and their practices. Session attendees who are actively considering contractors or partners to work with are encouraged to attend for a personal introduction to section members who will present the skill sets they might bring to potential partnerships. Costumes and props are optional.

Moderators: Lorri Zipperer, Zipperer Project Mgmt [LMD Member]; Jan Sykes, Info Mgmt Svcs Inc [LMD Member]
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10:00 – 11:30 a.m.
Transitioning to Management and Leadership

Whether you are moving into a management position at your current organization or taking on a team-lead role at a different organization, the first three months are critical for your longer term success. Your success depends on your ability to do the job, but equally important is clearly positioning yourself in the role with your boss, your team and yourself. The speaker walks you through a process for transitioning successfully and sanely.

Speaker:  Rebecca Jones, Dysart & Jones Assoc [LMD Member]

Co-Sponsoring Divisions: SLA Insurance & Employee Benefits Division, SLA Social Science Division
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Noon – 1:30 p.m.   SPOTLIGHT SESSION!
Meaningful Measures: How Do Buyers and Sellers Show ROI?

A panel of buyers and sellers will discuss how you can best illustrate return on investment and the distinct value of your content purchases to management and budget approvers

Moderator: Robin Neidorf, FreePint
Speakers: Jantinus Meints, Ernst & Young; Clare Gillan, IDC; Bill Noorlander, BST America [LMD Member]; Ann Lee, Dow Jones
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4:00 – 5:30 p.m.    SPOTLIGHT SESSION!
Reinventing Library Skills

Speakers: Deborah Hunt, Information Edge [LMD Member]; Richard Hulser, Natural History Museum Los Angeles County [LMD Member]; Ethel Salonen, MITRE Corporation [LMD Member]

Co-Sponsoring Divisions: SLA Taxonomy Division (lead division), SLA Academic Division, SLA Social Science Division, SLA Museums, Arts & Humanities Division, Encore – Retired Members Caucus
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Tuesday, July 17, 2012

8:00 – 9:30 a.m.
Marketing Section Virtual Swap-n-Shop Breakfast

Ticketed Event: $15/members and students, $30/non-members

Participate in the annual LMD Marketing Section Swap-n-Shop breakfast. Join us for a panel discussion, Using Social Media to Promote Libraries and Librarians.

Moderators: Barbie Keiser, Barbie E. Keiser Inc. [LMD Member], Bethann Ruddock, Mimas [LMD Member]
Speakers: Melissa Giovagnoli, Networlding; Connie Crosby, Crosby Group Consulting [LMD Member]; Roger Tye, Allstate Insurance Company

Co-Sponsor: SLA Advertising & Marketing Division
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10:00 – 11:30 a.m.
Tales from the Trenches: Contract Negotiation is not for the Faint of Heart

Vendor contracts are getting more complicated. Many librarians are involved in the contract negotiation process or work alongside their institutions’ purchasing and procurement staff. They have to be able to read and comprehend often complex contracts in order to get the most favorable and sensible terms for their libraries and organizations. Experienced information professionals who manage the content and contracts for their organizations will share their knowledge and tips for “getting to yes” without too much bloodshed!

Moderator: Amy Affelt, Compass Lexecon [LMD Member]
Speakers: Carol Ginsburg, BST America LLC [LMD Member]; Bill Noorlander, BST America LLC [LMD Member]; Barbara Hirsh, NERA Economic Consulting [LMD Member]; Laurie Leichman, WoltersKluwer; Steven Goldstein, Alacra; Bob Lemmond, WoltersKluwer

Co-Sponsoring Divisions: SLA Legal Division, SLA Military Libraries Division
Sponsor Partner: ProQuest & Dialog
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2:00 – 2:30 p.m.
LMD Business Meeting and Afternoon Tea

Join division chair Rebecca Vargha and the LMD board for a review of the events of the past year and a look at the future. The Karen J. Switt Award will be presented.

Speaker: Rebecca Vargha, University of North Carolina, and Chair, SLA Leadership & Management Division

Sponsor Partner: Basch Subscription Services
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4:00 – 5:30 p.m.
Creating Organizations We Want to Work In: Combatting Defensiveness at Work

This presentation will describe how defensive routines begin and live within organizations, making trust, true teamwork, and honesty difficult. The presenter will describe tested theories and concepts that explain how defensiveness creates threatening and uncomfortable work environments. These theories will relate to how toxic environments feel to the members of the organization and what can be done to create workplaces in which we want to work.  Ms. Deiss will provide insights into how all staff can play critical roles in creating a healthy workplace. After this presentation, attendees will understand organizational climate and culture more deeply and will see the connection between individual behaviours and their effect on the organization.

Speaker: Kathryn Deiss, Association of College & Research Libraries
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Wednesday, July 18, 2012

8:00 – 9:30 a.m.
Challenges of Buying and Selling Content in 2012

Ticketed Event: $15/members and students, $30/non-members

A panel of buyers and sellers will discuss the most significant challenges faced in acquiring content over the past year.

Moderators: Cynthia Studnicha, Ernst & Young LLP, Ann Kenny, Ernst & Young LLP
Speakers: Mike Stelzer, Knowledge Management Services; Bill Moore, ThomsonReuters; Dawn Lynn, Abbott Laboratories; Jim Toomey, Standard & Poor’s

Sponsor Partner: BST America LLC
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10:00 – 11:30 a.m.
Marketing for the Rest of Us: A Guide for Introverts

Marketing may not be in your job description, but it’s a critical part of everyone’s job. Mary Ellen Bates offers techniques for raising the profile of your information centre and yourself in ways that are authentic and comfortable to even the most marketing-phobic.

Speaker: Mary Ellen Bates, Bates Information Services Inc. [LMD Member]

Sponsor Partner: Dow Jones
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5:15 – 8:15 p.m.
Architectural Boat Tour of Chicago

Ticketed Event: $55/members & students; $70/non-members

An evening boat cruise that will highlight the architectural features of Chicago.

Co-Sponsoring Divisions: Architecture Caucus, MAHD, DITE, DTRN

With Early Registration for the 2012 annual conference open, we want to remind you to include the LMD Marketing Section breakfast scheduled for Tuesday morning, July 17, at 8AM. In addition to our virtual Swap-n-Shop, we have an exciting panel discussion planned, Using Social Media to Promote Libraries and Librarians. We’ve asked three extraordinary individuals to lead the discussion, building on their successes over the past few years, so that we can benefit from their unique perspectives as:

Social Media Marketing guru Melissa Giovagnoli, President of Networlding

Corporate Media Marketing officer Roger Tye, Director of Consumer Engagement at Allstate Insurance Co.

Our own Connie Crosby, Crosby Group Consulting.

As always, we thank the Advertising and Marketing Division (AMD) as a co-hosting SLA unit, and look forward to having their members participate in a lively discussion.

If you’d like to inspire others by having your marketing materials included in the virtual Swap-N-Shop, please use the online form to let us know that you’d like to contribute. Even if you are only thinking about contributing, please complete a form so that we will know what we might expect, how much material, and what we need to do at the breakfast to make this accessible to our members. It’s your contributions that make the Swap-N-Shop special!

We need final submissions by 1 May 2012.

In the modern organization, users of your information service are no longer confined by physical location – they may be located far away from your physical library. As interaction becomes increasingly digital, new technologies and tools make it easier for us to be creative and push the bounds of the traditional library brochure, fact sheets, and “how to” guides that used to be distributed on paper. So, we want to know how you introduce, inform and promote:

• Resources within it (and how to access them)?
• The capabilities of your staff?
• The benefits of using your services?

Do you have targeted approaches to new users? What strategies do you use to turn occasional users into habitual ones? Have you created a tutorial for using your library’s electronic resources? We want to see what you’ve done! Tell us how you use social media tools to keep in touch with your clients.

The LMD Marketing Section invites contributions for our VIRTUAL SWAP-N-SHOP to take place during the LMD Breakfast at this year’s annual conference in Chicago on Wednesday, July 18, beginning at 8:00AM. We will display the fruits of your labor—the best of the best—for your colleagues to view throughout the breakfast meeting. In addition, we are asking for a one-page/single screen summary of the tools you used, how you accomplished this marketing feat, and costs associated with it. Links to your virtual brochures, tutorials, etc., will be shared with colleagues who are not able to make the meeting on the new LMD Marketing Section site .

Please let us know of your intent to contribute by using the online form. Even if you are only thinking about contributing, please complete a form so that we will know what we might expect, how much material, and what we need to do at the breakfast to make this accessible to our members.

Early Bird Special! Those who announce their participation by December 31, 2011, and follow through by delivering their final submissions to us by May 1, 2012, will be entered into a drawing to have their marketing efforts reviewed by an expert in the field. Inquiries may be sent to LMD Marketing Section co-chairs, Bethan Ruddock (Bethan.Ruddock@gmail.com) or Barbie Keiser (Barbie.Keiser@gmail.com)